Step 4 of 10

Your delivery policy

You don't tell us your fee — we work it out from what driving actually costs, and hand you the number to type into Fanfaire.

Desired free delivery area (one-way miles)People love free delivery. There's no such thing, of course — it's in the price, just hidden. Pick a close-in distance that's easy to reach and where you want most of your business to come from. You're already out there all the time, so going that far is no big deal.

Billed vs true cost

What you recover

One-way	Miles driven	Delivery billed	True travel cost	Gap	Recovery
3 mi	9.0	$0	$13	-$13	0%
6 mi	18.0	$0	$25	-$25	0%
10 mi	30.0	$43	$42	$1	102%
15 mi	45.0	$64	$63	$1	102%
20 mi	60.0	$85	$84	$1	102%
30 mi	90.0	$128	$125	$2	102%
50 mi	150.0	$213	$209	$4	102%

Miles driven is more than 2x the one-way distance because some jobs need a return trip to strike. At your current mix that averages 3.00 legs per job (2 legs for leave-behind, 4 when you go back to collect).

Fee per mile to enter in Fanfaire

$4.25

Driving costs you $1.39 a mile once you count the truck and the clock. Fanfaire bills one-way distance, so the fee has to carry the 3.0 legs you actually drive — two out and back, plus the return trips your backdrop pickups add: $1.39 × 3.0 = $4.25 per one-way mile. You are not overcharging — you are billing the round trip inside a one-way number.

At that fee a mile of delivery is worth $21/hr of crew time, against your $95/hr install crew target.

Suggested delivery minimum: $150 — the order value a job inside your free zone needs before the garland covers the drive. The full minimum-by-distance chart is on your results screen.

A 6-mile free zone inside a 18-mile service area is sound: the drive is short, anything under your advised delivery minimum is a client pickup, and the loading absorbs the rest. Free zones only get expensive when they get big.